Daily commerce.
Decoded.

Analytics platform for DTC e-commerce. Open one tab at 9 AM. Know what to do by 9:05.

scroll to discover
LIVE
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ROAS calculated today
TENANTS
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THROUGHPUT
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data flowing this week
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— 02 / The state of analytics
Your data has answers.
Most platforms hide them behind dashboards.
We don't.
03 · Daily ritual

The dashboard that opens itself.
You just read it.

Y
Yolt · spotted now
×
Y
Yolt · auto-brief
×
Y
Yolt · cohort flag
×
yolt.cloud / studio / main
LIVE
REV·30D+12.4%   ROAS0.72×   AOV−2.3%   CHURN−1.1%   LTV·90D+18%   CAC+9%   REV·30D+12.4%   ROAS0.72×   AOV−2.3%   CHURN−1.1%   LTV·90D+18%   CAC+9%  
09:04:32
Revenue 30d
$0
+12.4%
Orders
0
+8.1%
AOV
$0
−2.3%
Margin
0%
+0.4pp
ROAS
0×
−14%
Churn 90d
0%
−1.1pp
Cohort retention · weekly
12 cohorts · w0 → w11
SKU performance · margin × velocity
48 SKUs
slow / high-mgn
★ stars
cut
fast / low-mgn
A
B
C
D
E
F
G
H
Funnel · last 7d
conv 2.8%
Visit
128,402
PDP
79,610
−38%
Cart
30,808
−61%
Check
11,556
−63%
Paid
5,615
−51%
Auto-brief · 09:04
● PRIORITY
!
ROAS dropped to 0.72× on Meta · spend up 18%, revenue flat. Pause adsets 5–7.
Pause
⚠
SKU·F (Cherry-12pk) turning sour — margin 8%, returns spiked 2.3×. Investigate.
Open
✓
Cohort W·45 retains +18% vs avg — same creative, scaled budget OK.
Scale
At-risk · top 4
RFM ≤ 122
M·K
Maria K.
$2,840 LTV · 47d idle
F2
D·R
Dmytro R.
$1,920 LTV · 52d idle
M1
O·P
Olena P.
$1,510 LTV · 38d idle
F2
A·S
Andriy S.
$3,210 LTV · 61d idle
M2

Open at 9 AM. Know what to do by 9:05.

04 · Questions you actually ask

Eight questions. Three-second answers.

Real things founders mutter at 11pm into a half-broken spreadsheet. Yolt doesn't dashboard them. It answers them.

F
Founder · DTC · $1.2M ARR
"Я плачу агентству $5k/міс і не знаю чи отримую return."
Y
Yolt · 2.4s
Agency channel ROAS is 0.84× over 90d. Last 3 of 4 weeks negative. Reallocate ~$3.2k/mo to in-house Meta retargeting — projected ROAS 2.1×.
F
Founder · skincare
"Які 20% клієнтів дають 80% LTV — і де я їх ще не знайшов?"
Y
Yolt · 1.8s
Top 18% = $1.4k+ LTV, 3.2× avg order frequency. Look-alike audience ready: 142k matches via Meta. CAC projection: $28 vs current $47.
F
Operator · subscription box
"Скільки в мене залишилось часу до того, як скінчиться кеш?"
Y
Yolt · 0.9s
11.4 months runway at current burn. If churn holds at 4.7% and AOV at $441 — breakeven Q3. Pause adsets 5–7 → +$8.2k/mo to cushion.
F
Founder · CPG · 14 SKUs
"Який SKU тихо вбиває мою маржу і я цього не бачу?"
Y
Yolt · 1.1s
SKU·F (Cherry-12pk): margin 8% vs catalog 34%. Returns spiked 2.3× in Aug. Pulls −$2.1k/mo. Recommend delist or repackage by Nov 15.
F
Founder · 2-person team
"Чому я завжди дізнаюся про проблему вже після того, як вона коштувала мені грошей?"
Y
Yolt · live
Telegram alerts fire before impact: ROAS < 1.0×, stock-out in 7d, return spike > 2σ, CAC creep > 25%. Average lead time: 4.2 days before bottom-line hit.
O
Operator · marketplace seller
"Які когорти повертаються, а які я втрачаю — і чому?"
Y
Yolt · 2.1s
Cohort W·45 retains +18% — same creative, organic source. W·38, W·39 dropped to 4% by week 8 (paid TikTok, low-intent). Shift 30% budget to W·45 source.
F
Founder · ecom · UA market
"Я хочу прийняти рішення зараз. Не через 4 дні «коли аналітик подивиться»."
Y
Yolt · 0.6s
No analyst layer. No ticket queue. Connect → 10 minutes → first brief. Every question routes through one agent that sees every table, every channel, every customer. Tonight, not next sprint.
F
Founder · scaling brand
"Що зміниться в моєму бізнесі завтра, якщо я нічого не зроблю?"
Y
Yolt · 3.0s
Trajectory in 30d: revenue −6% (CAC creep), margin flat, 2 SKU stock-outs by day 18. Three interventions modeled with expected delta. Pick one, ship before Friday.
05 · From connect to first decision

Ten minutes. Six milestones. One decision.

No onboarding sprint. No "we'll get back to you with a custom dashboard." Time from credentials → first action your CFO actually trusts.

00:00 · CONNECT
Plug in your stack.
Shopify, Stripe, Meta, Google, your bank. OAuth flows only — no CSVs, no SQL, no "send us a sample export." Read-only by default.
oauth · 5 sourcesconnecting
◇ Shopify · main store
read-only
✓
◇ Stripe · USD + EUR
read-only
✓
◇ Meta Business Manager
read-only
✓
◇ Google Ads · MCC
read-only
✓
◇ Mono · operating account
read-only
✓
02:00 · INGEST
Backfill 24 months.
Orders, ads spend, refunds, payouts, COGS, fees — parsed, normalized, joined. By minute two, every transaction you've ever processed lives in one timeline.
ingest · 2.1M rows72% · ETA 47s
Orders
142,408
Ad events
1.8M
Joined
98.7%
▸ orders · 24mo
142,408
done
▸ ads · spend + creative
$1.4M
done
▸ COGS · matched 96%
14 SKUs
done
04:00 · MODEL
Cohort + LTV built.
Retention by week, by channel, by SKU. RFM segments. Predicted 90/180/360-day LTV. No manual setup. The model knows your business before you finish your coffee.
cohorts · weekly104 cohorts
06:30 · ANOMALIES
The first surprise lands.
Yolt finds something you didn't ask about. A SKU bleeding margin. A cohort retention cliff. A bot wave inflating your CAC. The kind of thing you'd catch in March if you caught it at all.
anomalies · 4 flaggedsorted by $ impact
!
SKU·F · margin collapse
8% vs 34% catalog · returns 2.3×
−$2.1k/mo
Open
⚠
Cohort W·38 cliff
retention 4% by week 8
−$4.8k
Open
⚠
Meta adsets 5–7
ROAS 0.72× · spend +18%
−$3.4k/mo
Pause
⚠
Bot traffic · UA tier 3
CAC inflated 22% · 9d trend
−$1.7k/mo
Block
08:00 · BRIEF
Your morning brief lands in Telegram.
Three bullets. One "so what." One action button. The format you'll get every weekday at 9am from now on. No dashboard to open — the answer comes to you.
Yolt · 09:00
ROAS 0.72× · −14% wow. Pause adsets 5–7 → +$3.4k/mo.
Yolt · 09:00
SKU·F margin 8% · returns 2.3×. Investigate by Fri.
Yolt · 09:00
Cohort W·45 +18% retain. Scale creative.
Yolt · yesterday
Cash runway 11.4mo · on track.
10:00 · DECIDE
First decision shipped.
You pause an adset. You delist a SKU. You scale a creative. One action, with $-impact math attached — not a slide deck, not a Notion doc, not a 4-day analyst loop. The next ten minutes pay for the next ten months.
decision log · today1 shipped
▸ Paused adsets 5–7
+$3.4k/mo
live
▸ Flagged SKU·F · review
−$2.1k risk
queued
▸ Cohort W·45 · scale brief
+$8.2k proj
drafted
▸ UA tier 3 block · pending
+$1.7k/mo
queued
Start the 10-minute clock →
no card · no analyst · no kickoff call
04 · Capabilities

Built like infrastructure. Felt like an app.

Four pillars. No bloat. Each one is opinionated about how DTC operators actually work — not how an analyst would document it.

Architecture · 01

Multi-tenant native. Per-tenant DB isolation.

Every brand is a sealed container. Connect five stores, see five clean dashboards. Switch in one click — data never crosses.

tenant_01
$2.48M
tenant_02
$1.04M
tenant_03
$680k
tenant_04
$412k
tenant_05
$294k
tenant_06
$118k
Daily ritual · 02

Traffic-light health.

One glance. Three states. Red means act today.

Distribution · 03

Telegram digest at 9 AM.

Three sentences. Today's number. Today's move.

Y
Yolt bot
09:00
Good morning. ROAS is at 0.83×. Spend up 12% on Google, revenue flat. Recommend: pause campaign 5–7 for 24h.
Top SKU today: RF Lifting · 184 units · +28% w/w
Locale · 04

Built for Ukrainian e-commerce.

EUR-first numbers. Multi-currency P&L. Per-tenant Postgres in Frankfurt. SOC2-track from day one.

Built in Kyiv · for EU
€ EUR · USD · GBP · UAH
⚑ EU-hosted · Frankfurt
GDPR-ready · Per-tenant DB · SOC2-track

Replace 47 tabs with one dashboard.

— scroll to see the difference
01 Spreadsheets · then
02 Yolt · now
yolt.cloud / studio / main
LIVE
09:04
Auto-brief · 09:04
● PRIORITY
✓
Revenue +12.4% · €2.48M · 30d. On pace for Q4 plan.
View
⚠
SKU·F margin 8% · returns 2.3×. Delist memo drafted.
Open
✓
Cohort W·45 +18% retention. Lookalike audience ready.
Scale
Cohort retention
w0 → w7
At-risk
RFM ≤ 122
M·K
Maria K.
€2.8k · 47d
F2
L·B
Lukas B.
€1.9k · 52d
M1
S·N
Sofia N.
€1.5k · 38d
F2
"Stopped opening Excel. Stopped guessing. Started shipping decisions. — Founder · early access cohort
— first cohort joining 2026 · names under wraps
◆ Built in Kyiv ◆ GDPR-ready ◆ Per-tenant DB isolation ◆ EU-hosted · Frankfurt
08 · Field notes

Writing from the trenches. Mostly post-mortems.

all field notes →
POST-MORTEM
Nov 14 · 8 min read · ops

The week we lost $47k to a single misread cohort chart.

A scaled creative looked like a winner for 11 days. The cohort cliff was hiding in plain sight — at week 6, not week 0. Here's the post-mortem, the screenshots, and the alert rule that would have caught it on day 3.

Read field note →
FRAMEWORK
Nov 02 · 12 min read · finance

Burn-multiple, but for DTC: a framework that survives the founder.

"Are we growing efficiently?" answered three ways: by cohort, by channel, by SKU. The version we ship to every operator who asks. Includes the spreadsheet — and why we stopped opening it in month four.

Read field note →
RANT
Oct 21 · 6 min read · product

Why we killed the dashboard tab. (And what we shipped instead.)

Operators don't read dashboards. They read messages. We removed the entire reports tab in October and replaced it with a Telegram briefing. Engagement went up 4×. Here's the data, the migration plan, and the four objections we still get.

Read field note →
07 · Pricing

Pick a tier. Talk to us.

Solo
— 1 store
$49/mo
Billed manually · cancel anytime
  • 1 connected store
  • Daily traffic-light health
  • Telegram digest at 9 AM
  • Email support · 48h
Talk to us →
Most popular
Founder
— up to 3 stores
$149/mo
Billed manually · cancel anytime
  • Up to 3 stores · multi-currency
  • Full report library (P&L, Ads ROI)
  • Telegram + email digests
  • Priority support · 24h
Talk to us →
Studio
— up to 10 stores
$449/mo
Billed manually · cancel anytime
  • Up to 10 stores · cross-port views
  • Cohort cube + funnel deep-dive
  • Shared team workspace
  • Dedicated Slack channel
Talk to us →
Enterprise
— unlimited
Custom
Annual · SSO · DPA available
  • Unlimited stores · SLA
  • SSO · audit logs · DPA
  • Custom report builds
  • Solutions architect on call
Talk to us →

Stop building spreadsheets. Start building business.

Open the demo →
07b · How we compare

Excel, Looker, GA4 — we ran the table.

Same five tasks an e-com operator does every week. Honest scoring — including where we're still catching up.

Capability
Excel + Sheets
Looker / GA4
Yolt
Time to first insight
✕ 4–8 hrs
~ 2–3 days setup
✓ 8 min median
CRM + Ads + GA4 auto-merge
✕ Manual
~ Custom connectors
✓ Native, OAuth
Cohort / LTV / funnel out-of-box
✕ Build yourself
~ Pre-built, rigid
✓ Auto-fit to your data
Daily push briefing
✕ No
✕ No
✓ Telegram + email · 9 AM
Anomaly detection · explained
✕ No
~ Alerts only
✓ Why + suggested action
Per-tenant EU data residency
~ Your laptop
~ US-default
✓ Frankfurt · isolated DB
SQL / Looker Studio chart builder
✓ Free-form
✓ Best in class
~ Q2 2026
Total cost · 1 store · monthly
~ $0 + 12 hrs ops
~ $0–$300 + setup
✓ $49–$297
Scoring methodology · live-tested on 12 real DTC stores · Jan 2026. Open the test results →
07c · Pay-back math

Three numbers. One honest payback.

Move the sliders. If Yolt doesn't save you more than it costs in your first month — we'll refund you and you keep the data export. No spreadsheets harmed.

→ Your numbers
Monthly revenue$120,000
Hours/week in spreadsheets & dashboards12 hrs
Hourly rate (you or your analyst)$60
→ Yolt monthly cost
$297
→ Time saved / month
38 hrs
→ Cost saved / month
$2,304
→ Net ROI
7.8×
→ At this volume, Yolt pays for itself by day 4 of month one. The rest is upside.
08 · From the operators

Quiet wins. Loud opinions.

I cancelled my analyst's Looker license the day we shipped Yolt. The Monday recap email replaced a 90-minute call. Six months in, my P&L is tighter than it's been in three years.
М
M., founder · skincare DTC€2.4M ARR · Berlin · early-access cohort
The traffic-light view killed our weekly ops meeting. We just look at the colors. If everything's green, we ship product. If something's red, the question's already framed.
А
A., COO · supplements brand4 stores · €5.1M GMV · Warsaw + Kyiv
It caught a cohort drop on day 11 that we wouldn't have noticed for a quarter. That single flag paid for the year. No charts, no dashboards — just "hey, this happened, here's why, here's what changes."
К
K., CMO · apparel marketplace11 ad accounts · Amsterdam
09 · Questions ops people ask

Twelve questions. Honest answers.

No "reach out to learn more." No "depends on your use case." If we don't have a clean answer, we'll say so.

Looker — це конструктор графіків. Yolt — це агент який читає твою data і пише тобі що робити. У Looker ти витрачаєш 6 годин на dashboard який ніхто не відкриває. У Yolt — 10 хвилин і ти отримуєш брифінг у Telegram о 9:00 щодня. Інший продукт, не інший layout.

10 хвилин від OAuth до першого брифінгу. Backfill 24 місяців. Cohorts/LTV/funnel будуються автоматично. Не треба налаштовувати — модель знає твій бізнес ще до того як ти закінчиш каву. Дивись секцію "Ten minutes" вище.

SalesDrive — нативно. KeyCRM — через API (вже у production). Самопис — якщо є REST endpoint або Postgres read replica, підключимо за 48 годин. Якщо ні — скажемо, не будемо обіцяти.

PII зберігається в per-tenant Postgres у Frankfurt, encrypted at rest (AES-256), encrypted in transit (TLS 1.3). Доступ — тільки sub-claim твого workspace. Ми не тренуємо моделі на твоїй data. DPA підписуємо у день старту. SOC2-track — Q2 2026.

Нуль. Без setup fee, без kickoff calls, без "ми повернемось з custom quote". Connect → 10 минут → бриф. Ціни на місячну підписку — у секції Pricing.

30 днів, без питань. Якщо за місяць ти не зекономив більше ніж заплатив — пишеш в Telegram, повертаємо без переписок з юристами.

Один клік у settings. Не один email до support, не "ми передзвонимо щоб обговорити причини". Один. Клік. Data export у CSV — теж один клік, на 90 днів зберігається після відписки.

Status page на yolt.cloud/status (uptime, latency, ingestion lag). SLA 99.9% on Growth+. Если щось критичне впало — Telegram пушим тобі особисто, не чекаємо поки ти помітиш у logs.

Чесна відповідь. У нас data escrow — щомісячний дамп твоєї бази у твоєму S3 bucket. Якщо я зникну на 60 днів — Github auto-emails тобі access keys до coгit-репо з усім кодом. Сам не зробиш — найди розробника за день.

Anthropic Claude через AWS Bedrock у eu-central-1. Жодних запитів до OpenAI. Data залишається у твоєму tenant — модель отримує лише агрегати (cohort metrics, KPI dump), без PII. Логи запитів зберігаються 30 днів і доступні тобі через Audit tab.

Shopify, WooCommerce, Stripe, Meta Ads, Google Ads, TikTok Ads, Klaviyo, Mailchimp, SalesDrive, KeyCRM, Mono, Privat24 BI. Якщо немає — скажи і ми додамо за 14 днів, безкоштовно для Growth+ tenants.

Так. White-label, on-prem deploy, custom SLA, dedicated CSM, audit logs у твою SIEM. Пиши на [email protected] — відповідаємо протягом 24 годин, без funnel-у через AE.

Не знайшов відповідь? Напиши нам — відповідаємо за 4 години.

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